November 13, 2017 - KMIR

Company Transports Marijuana and Cash for Sellers

Greta Carter, the CEO of Highroad, a company that helps people break into the marijuana business, said carrying cash is a major safety issue. "We see people get robbed and killed for $1,000 on the street, but yet you will see these cannabis businesses with tens of thousands, if not hundreds of thousands of dollars..." 

November 7, 2017 - Marijuana Business Magazine


Highroad Consulting Group Partner Greta Carter was pictured in Marijuana Business Magazine, where she spoke about the unlimited opportunities for ancillary businesses in California's legal marijuana industry.

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September 19, 2017 - THC Legal Group

Cannabis thought leaders: Highroad Consulting Group

In a Q&A with THC Legal Group, Greta Carter discusses some of the greatest challenges she's experienced as a consultant, her roots as an activist, and why anyone interested in the cannabis industry needs to motivated by more than just money.

August 2, 2017 - CNBC


On the twentieth episode of the fourth season (4:20), The Profit's Marcus Lemonis visits Desert Hot Springs to meet the owners of local cannabis businesses. In this clip, Freedom Flower CEO Greta Carter talks about how her own perspective as a lifelong Republican is at odds with current political attitudes towards cannabis.

June 6, 2017 - NBC Los Angeles

'Pedal to the Metal': Commercial Pot Famers Staking Their Claim in 'Green Rush'

Greta Carter, a former activist who once lobbied in the state of Washington for laws that govern safety for medical marijuana patients, distributors, growers and providers, plans to open Freedom Flower, a 30,000-square foot indoor marijuana farm, this summer...

In 2009, entrepreneur Greta Carter began her career in the cannabis industry. Having left the worlds of banking and real estate, her skills transferred easily to the new industry which was just starting to be regulated. A former VP at Citibank with an expertise in start-ups, Greta founded multiple businesses in the cannabis space...

Ryan Fingerhut is a licensed attorney in Washington State who has worked as a consultant for over three years in the regulated cannabis industry. He has extensive experience in forming and licensing cannabis companies in multiple states, and drafting sales agreements for both products and companies.

Greta Carter, who has owned and operated dispensaries and cultivation facilities in Washington, Nevada and California, including Desert Hot Springs, said she believes as the industry expands, people will become less wary of the cannabis-related businesses.

In a live and interactive webinar, Highroad Consulting Group partner Greta Carter discusses the current state of the marijuana industry and provides tips for surviving the current administration as a cannabis retailer.

October 26, 2016 - The Desert Sun

Cannabis industry shines at Desert Hot Springs business summit

Greta Carter, who cultivated in Washington before moving to California, said not all of these jobs require an in-depth knowledge of cannabis.

“We need people with the same talent and skills of any other business,” she said, adding that cultivation facilities will employ accountants, lawyers and marketing and social media specialists...

July 26, 2016 - Marijuana Business Daily

Amid Avalanche of Hype, Desert Hot Springs Medical Cannabis Industry Faces Challenges

Long-time cannabis entrepreneur Greta Carter made a big career decision recently: She sold her Seattle marijuana business, gave up her Washington State residency and moved to Desert Hot Springs, California.